
(Photo: Velo)
Mark Lynskey is famous for not speaking to the press, but today, that streak comes to an end. Following the April 30th Chapter 11 bankruptcy filing of Lynskey Performance Products, he has gone on record with Bicycle Retailer and Industry News to explain the profound personal losses that brought the storied brand to where it is today.
The Lynskey family has deep, respected roots in American titanium manufacturing. After launching Litespeed in 1986 and selling the brand in 1999, the family made a triumphant return to the industry in 2006 under the Lynskey Performance banner. Operating out of Chattanooga, Tennessee, the company quickly established a highly regarded domestic fabrication facility.
However, Lynskey reveals that the company’s recent unraveling was triggered by a tragic and severe leadership vacuum. Over the last few years, the brand suffered the deaths of plant manager Steve Kirby, head machinist Bill Thompson, veteran welder Louis Scroggins, and eventually, co-founder David Lynskey.
This cascading loss of institutional knowledge devastated management and production. In response, the company pivoted to heavily discounted direct-to-consumer and eBay sales. That shift in turn alienated its established dealer network, compounded existing supply chain gridlock, and ultimately forced the Chapter 11 filing.
Sitting down with Dean Yobbi to discuss the human toll behind the headlines, Lynskey remains focused on the future: “As a family, we are dedicated to bringing this brand back to what it represents.”
To see the numbers behind the reorganization, the company’s current operating status, and its strategy to rebuild dealer trust, read the complete feature at Bicycle Retailer.