Zwift Clears Up the Stink of its Rogue Pooper with Hilarious New Update

Zwift has wiped away the mess left by an unfortunate addition to its new premium subscription tier.

On Tuesday, developers rushed through a “When You Gotta Go” sprint segment and built virtual barriers to distract from “a guy taking a dump” in its new real-world video playthrough.

That’s right.

Images of a rogue pooper had made it onto Zwift’s costly new premium package.

The online training giant rolled out its Zwift Plus tier on a wave of hype and promises of “the most powerful experience to date” last week.

Only Zwift’s costly new model didn’t get headlines for the platform’s first-ever real-life playthrough or personalized coaching system.

On Monday, Zwift rider Sam Sky noticed a figure crouched in the roadside bushes of the virtual Colorado River Sunrise route.

There was only one thing they could be doing – and Sky made sure to point it out on a Facebook post that’s since gone viral.

“Zoom in on the green circle. I saw a guy taking a dump by the side of the road during my session this morning on the new videos,” Sky wrote alongside a now-infamous screencap he shared on the Zwift Ride Owners Group.

A deluge of bad jokes ensued, and as Sky told Canadian Cycling Magazine, “I got a ton of comments on the photo I posted and over 1,000 likes in less than 24 hours.”

Zwift promised to clear up the mess ASAP, and duly issued its hilarious new update less than a day later.

Zwift clears up with ‘When you gotta go’ segment

Zwift super-nerd Eric Schlange revealed the new addition Tuesday on his independent Insider website:

“Yesterday, a Zwifter shared in Zwift Riders that they’d spotted someone taking a nature break 4.5km into the Colorado River Sunrise route,” Schlange wrote.

“Zwift responded within a few hours by erecting new road barriers to block the view… and by adding a new sprint segment called ‘When You Gotta Go!’ Amazing.”

Kudos to Zwift.

It dropped the ball by letting a dude do a dump on its biggest upgrade in years, owned the mistake, and added its own touch of humor to clear up the stink.